Author: Matteo

Introduction Allura Red, also known as FD&C Red No. 40, is a synthetic dye commonly used in the food and beverage industry. It is one of the most widely used food colorants globally, valued for its vibrant red hue and stability in various applications. This blog delves into the properties, applications, regulatory aspects, health considerations, and market trends surrounding Allura Red. What is Allura Red? Allura Red is a water-soluble azo dye that imparts a bright red color to food and beverages. It is known chemically as disodium 6-hydroxy-5-[(2-methoxy-5-methyl-4-sulfophenyl)azo]-2-naphthalenesulfonate. Approved by the Food and Drug Administration (FDA) for use in…